*Almost 90% of NYC women infected with HIV are
African American or Hispanic *

*The total number of women infected with HIV
 has increased from 1 in 10 at the start of the epidemic to 1 in 3*

*The majority of new HIV diagnoses in females are due to heterosexual contact. In the Bronx, it accounts for 75% of new cases.*
 

Bronx ATTITUDE is an HIV counseling and testing initiative for women of color.

Bronx ATTITUDE provides an opportunity for women of color to discuss and get information about HIV testing and to share testing experiences in the hopes of influencing similar decisions with their friends and social networks at church, clubs, beauty salons, etc.

Bronx ATTITUDE aims to reduce barriers to HIV testing among women of color by talking about the benefits of knowing HIV status, familiarizing women with the pre-test counseling process, and, when they’ve made the choice to get tested, easing access to testing.

To get the word out about the importance of testing, Bronx ATTITUDE recruits DIVAs (women of color who Dare to Initiate InterVention on Attitude) to be the communication channel for other women.